How to write a Google Business Profile that actually books customers
The fields most owners skip, the photos that convert, and the reply pattern that lifts your rating from 4.2 to 4.7.
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Notes from grow-in 7
Practical playbooks for independent businesses building their online presence — written by people who do this for a living. One new article on the first Monday of every month.
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Featured · Local SEO
10 essential SEO tips for small business websites
A practical, no-jargon checklist for independent businesses who want to be found by the right local customers — without paying agency prices.
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Local backlinks: 7 free places to get them in 2026
Where to spend an hour a month for backlinks Google's algorithm actually trusts — chamber of commerce, industry associations, and four others.
What every independent business should know about Google reviews
How many you need, how to ask without being awkward, and the four reply templates that handle every situation.
The one-page-per-question rule: a content strategy for tradespeople
Why builders, plumbers and electricians out-rank Checkatrade with three pages — and what to put on each one.
Why most small business websites fail Core Web Vitals
The three Core Web Vital metrics Google ranks on, why most builders ignore them, and four free fixes that move the score.
Stop autogenerating meta descriptions — here's what to write instead
The 155-character pitch under your title doubles your click-through rate when written deliberately. A formula that always works.